Keyword Research and Analysis

Know what your potential customers are searching for!

Knowing what keywords your potential clients are searching for before they do, is the key element of Keyword Research. Broad keywords or terms may seem like the most effective prospects, but after researching you will find that most purchases are made from long tail phrases.

There are broad terms, then there are long tail terms. Generally long tail terms convert better into sales.

Choosing Long Tail Phrase Keywords

If your website sells replica watches, you should optimize for the keyword "replica watches" as well as all the individual brands you sell. Alot of users searching for replica watches are researching exactly what replica watch they want.

If they want a "rolex replica watch" this is more specific and usually they have done they’re research. This is the point where they are ready to convert to a sale.

Don’t get us wrong many conversions still happen under "replica watches", but you can see the effect of this.